Overview of the broadcasting advertising market in 2020
Tbilisi. Transparency International Georgia has studied current situation and key trends at the advertising market in 2020.
The study contains an overview of how restrictions, imposed to eliminate spread of COVID-19, and finances, spent by political parties on advertising during the parliamentary elections, were reflected upon the advertising market. According to one of the findings: in 2020, compared to 2019, the television advertising market increased by GEL 7.7 million (11%) and amounted to GEL 75.2 million. The increase was mainly entailed by finances that political parties spent on television advertising during the parliamentary elections.
Source: transparency.ge
