Samegrelo. The strawberry festival was held in the Zugdidi Central Park. Visitors could buy the strawberry as well as deserts made of it. The festival was organized with the support of the United States Agency for International Development (USAID) and the New Economic Opportunities initiative (NEO). Head of the USAID mission Stephan Haykin has opened the strawberry festival. "This is one of the successful projects, which is a pilot project, but other farmers will also have an opportunity to implement similar projects. Most importantly, we can harvest strawberry several times during a year, and in addition, this project covers different fruits and vegetables," – the Mission Head has stated.