An eight-week campaign aimed at raising awareness of the climate emergency
Tbilisi. United Nations Development Programme - UNDP and SAWA Global Cinema Advertising Association launched an eight-week campaign aimed at raising awareness of the climate emergency…
The campaign is shaped around UNDP’s #DontChooseExtinction initiative and the Frankie the Dino ad which has already reached an audience of 1.5 billion and garnered 3,000 media mentions.
Source: The organization’s page on the social network
