Adjara. On June 19 two-day seminar "How to attract an audience and what do they want?” was held in Batumi Art Teaching University. Recommendations for the art organization representatives of Adjara were given by an expert of the British consulting firm. Workshop on the topic of strategic marketing and audience development was planned within collaboration of the Ministry of Education, Culture and Sport of Adjara and the British Council. It aims development of performing art in the region.