Branding/Consumer Journey Map creation for tourism products

The Austrian Development Agency (ADA), with the financial support from the Delegation of the European Union (EU), Government of Sweden and the Federal Government of Austria, implements the "Green Economy: Sustainable Mountain Tourism and Organic Agriculture (GRETA)" project.

The project implements activities to [1] Improve the business environment for organic agriculture and mountain tourism; [2] create new and improved income opportunities in sustainable mountain tourism and organic agriculture and [3] strengthen the capacity of stakeholders active in these sectors. GRETA is implemented between 2019 and 2023 in selected regions of Georgia covering the Mestia, Lentekhi, Tsageri, Oni, Ambrolauri, Sachkhere, Chiatura and Tkibuli municipalities.

The Austrian Development Agency (ADA) within the GRETA project is announcing CFP- Branding and Consumer Journey Map creation for tourism products.

The purpose of the assignment is for a highly professional branding and marketing company to analyze and create Service brand concept/strategies and Consumer experience guideline.

1. Service brand concept (For 6 SMEs)

2. CJM (Customer Journey Map for 6 SMEs)

3. Consumer feedback framework

Source: jobs.ge