''Media advertising market changes and challenges in 2016''

Tbilisi. ''Transparency International – Georgia'' analyzed incomes, received through advertising that TV Companies declared, and conducted interviews with representatives of major TV Companies.
''The advertising market appeared to be quite sensitive to advertising regulations, which entailed change in duration of advertising and increase of an interval between commercial breaks, as well. Also, according to the opinion of representatives of televisions, new rules for sponsorship and placement of a product are not flexible and clear, which ultimately hinders effective work'' – is stated on the website of the organization.
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Source: www.transparency.ge

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