The Civil Society Institute (CSI) is announcing a tender for the purchase of services regarding a social media campaign performance.
The tender announcement made by the institute falls within the framework of the Project “Civil Society STAR Initiative: CSOs as Sustainable, Transparent, Accountable and Resilient Development Actors in Georgia” which is funded by the European Union (EU) and the Konrad Adenauer Foundation (KAS). Together with the CSI, the project was implemented by Georgian Center for Strategic Research and Development (CSRDG), the Consultation and Training Center (CTC), the Education Development and Employment Center (EDEC), and the Institute for European Politics (IEP) under the auspices of the Konrad Adenauer Foundation (KAS).
The project aims to strengthen civil societies as independent, sustainable, transparent, and accountable actors in Georgia. In particular, by improving the environment for civic action, increasing organizational and institutional capacity, strengthening relationships with the society and stakeholders, and promoting social activism and social engagement.
The subject of purchase: campaign performance on social networks (Facebook, Instagram). Service duration time is 12 (twelve) months.
About the campaign: Since its first appearance on social networks, the campaign "This Country is Yours" has been going for the third year. (https://www.facebook.com/Thiscountryisyours). It was developing to overcome existing stereotypes about civil organizations, their activities, and the expression of civic values under a long-term communication strategy (see https://bit.ly/2PU832F). Shortly, we aim to update the strategy following the currently relevant circumstances. Changes will comply with the modern approaches and renewed data, although the main basis for it will still be a civil society.