Tbilisi. Meet Ozzy, a cute hamster who cares for the environment, and the face of a new campaign to help children save energy.
The awareness-raising campaign, organised by EU4Energy in collaboration with EU NEIGHBOURS east, will run between 28 April and 8 May 2022, and revolves around Ozzy the Hamster, one of the main characters of a new comic book on energy efficiency entitled ‘Lightbulb’.
The comic focuses on increasing younger generations’ understanding of energy efficiency and simple energy-saving measures – like switching off unused devices or turning down the heating – as well as of the negative impact of wasting energy on nature and the environment.
‘Lightbulb’ tells the story of four friends and their pets who discover an old cabin in the woods, where animals help Professor Slate find alternative methods of generating energy to avoid inflicting damage to the environment. Professor Slate shows the children the horrible things that could happen to the planet and its population if humans do not start using energy efficiently. United in the idea of saving the planet by cutting down on energy waste, the children – together with Ozzy the hamster – manage to transform the life of one town.
To reinforce the energy saving tips highlighted in the comic book, EU NEIGHBOURS east is launching a social media campaign featuring Ozzy the Hamster, targeting children via different social media platforms and through school activities.
The comic book was developed in the framework of the EU4Energy Programme Phase II – Promoting the Clean Energy Transition in the Eastern Partnership Countries, which is funded by the European Union and aims to contribute to the development of sound legislative and regulatory frameworks for energy, to support the region’s transition to clean energy and the liberalisation of its energy markets.